Ebook: Digitalization and Management Innovation II

We are very pleased to introduce the proceedings of the Second International Conference on Digitalization and Management Innovation (DMI 2023). The central theme of the DMI 2023 conference showcased Building a New Ecology of Lifelong Education by enabling experts and scholars worldwide to share and debate the latest ideas. The agenda of the conference consisted of keynote speeches, invited speeches and oral presentations. These questions were addressed and debated by the speakers and through papers presented at the conference. Over 150 papers were submitted for presentation at the conference. Given the number of speakers, the conference organizers used a series of 3 sequential sessions during August 2–3, 2023, each on a specific theme, to provide each presenter sufficient time for presentation and to accommodate presenters within the overall time allocated. A major conference theme was related to the links between information technology, digitalization, and lifelong education. In addition to keynote speakers, sessions throughout the conference related to Big Data Modern Management, the Interdisciplinary Applications of Digitalization and Management Innovation, and Organizational Behavior in Digital Transformation.

Nearly 200 attendees from 20 countries in Europe, North America and Asia were present at DMI 2023, either online or in-person in Seoul, South Korea. In the event, the conference was highly successful. The 47 selected papers presented in this text reflect DMI’s commitment to quality, which was validated using a peer-review process by the Conference’s Technical Program Committee (TPC) and its expert reviewers. The program was chaired in a professional and efficient way by the session chairpersons who were selected for their international expert subject standing. These Proceedings indicate the state of development at the time of writing of all aspects of DMI, and will serve to provide a range of global perspectives reflected in the conference paper submissions. For this reason, we thank all individuals who were keynote speakers, and presenters, and those who submitted papers to DMI 2023. Finally, it is appropriate to thank the administrators and organizing committee and members of the TPC for their work in securing a substantial input of papers and in encouraging participation across the globe. We also record our appreciation for the support from the organizers: Keimyung University, Xiangnan University and Beijing Wuzi University. Their effort made a great contribution to the success of DMI 2023 conference.

Rocky J. Dwyer, PhD, FRSA, FCPA, FCMA

College of Management and Human Potential, Walden University, USA

We live in an era of digital revolution not only in the industry, but also in the public sector. User opinion is key in e-services development. Currently the most established approaches for analyzing citizens’ opinions are surveys and personal interviews. However, governments should focus not only on developing public e-services but also on implementing modern solutions for data analysis based on machine learning and artificial intelligence. The main aim of the current study is to engage state-of-the-art natural language processing technologies to develop an analytical approach for public opinion analysis. We utilize transformer-based language models to derive valuable insights into citizens’ interests and expressed sentiments and emotions towards digitalization of educational, administrative and health public services. Our research brings empirical evidence on the practical usefulness of such methods in the government domain.

This study explores the impact of common institutional ownership on corporate green innovation from two perspectives based on Chinese listed companies. It is found that common institutional ownership can exert a supervisory synergy effect to significantly promote corporate green innovation. This paper enriches the factors influencing corporate green innovation from a corporate governance perspective, which has important practical implications for policy makers in guiding corporate green innovation and monitoring investor behavior.

In order to study the unemployment risk perceptions and influencing factors of workers in the context of employment-first strategy and further improve their employment quality, this study used a combination of interview and questionnaire methods to collect survey data from 427 employed persons in Tongzhou District, Beijing, and analyzed the factors influencing unemployment risk perceptions from two perspectives: personal characteristics and job characteristics using advanced statistics (ANOVO). It found that nearly 80% of employed people had unemployment concerns, and that education, type of occupation, nature of unit ownership, and the greatest risk faced by employed people during work had a significant impact on the perceived unemployment risk of employed people. Finally, this paper proposed corresponding countermeasures and suggestions at the government, enterprise, and individual levels, expecting to provide some thoughts and help to improve high-quality employment and enable the implementation of the employment-first strategy going forward.

On September 3, 2015, President Xi Jinping announced to the world the disarmament of 300,000 yuan from the top of Tiananmen Square, opening the way to a new round of military reform. Based on the idea of raising problems, analyzing problems, and solving problems, this paper studies the problems that still exist in the employment and entrepreneurship of retired servicemen under the new situation of the establishment of the Ministry of Veterans Affairs and the promulgation of the Law of the People’s Republic of China on the Protection of Veterans and its supporting facilities. A total of four deficiencies were proposed: first, the concentration of retired military personnel to change jobs is too concentrated; Second, the legal security system for the employment and entrepreneurship of retired servicemen has not been truly improved; Third, the employment and entrepreneurship training of retired servicemen has not really played a role and has been implemented; Fourth, the self-perception of retired soldiers is generally biased. In view of the above problems, this paper selects some typical cases of employment and entrepreneurship of retired soldiers, and draws on some relevant foreign systems and methods, combined with the current reality of China, and proposes four solutions. First, continue to promote the improvement of the legal system for employment and entrepreneurship protection of retired servicemen at the national level; The second is to do a good job in relevant training, actively guide retired servicemen to innovate and start businesses, and diversify the direction of resettlement; The third is to improve the employment security system for retired servicemen with five insurances and one housing fund as the main structure; The fourth is to actively guide retired officers and soldiers to change their sense of seeking stability and encourage more people to embark on the road of entrepreneurship.

Education digitalization is the use of modern information technology into education for advanced teaching and learning experiences. It involves the use of digital tools, resources and platforms to support communication, teaching, learning and assessment. Metaverse is a new technology for education digitalization, where learners interact with each other in a virtual world. The aim of the paper is to explain the basics of the Metaverse and to point out its benefits and challenges in the education digitalization from a technical, economic and pedagogical points of view to define its potential for transformation of modern teaching and learning.

Artificial intelligence (AI) and its ability to collect data, analyze it, apply it and then learn from it have become a mandatory part of any strategy for the development and use of digital technologies in modern business solutions. The relations between artificial intelligence, machine learning, neural network, and deep learning are considered. AI in marketing is the use of customer data, machine learning and other ICT concepts to predict customer action or inaction. AI can process huge amounts of data and help marketers easily segment them to create custom content for their audience. With the help of AI, businesses can create new marketing analysis techniques to target the right prospects. This will help digital marketers deliver the right content to their customers on the right channel at the right time. The aim of this conceptual paper is to present the general characteristics of AI as well as to discuss their application for successful marketing campaigns and to point out existing issues.

Project management in transport is a complex and dynamic process that is associated with several calculations and analysis of possible scenarios for the development of transport infrastructures. This is inevitably related to the need for rapid planning and identification of possible options, as well as to the need for a powerful tool for flexible planning management through which to support the teams involved in this planning. The features of the Agile methodology for project management are discussed. The advantages of using this methodology in the field of transport project management are considered. The aim of the paper is to point out the functional necessity and utility of Artificial Intelligence (AI) application in the Agile transport project management. Research in this study shows that Artificial Intelligence (AI) enabled project management is very promising.

The fashion industry has undergone significant changes with the advent of live-streaming technology and virtual platforms. Live streaming of fashion events and live streaming of fashion products has become a popular mediums for attracting fashion enthusiasts, showcasing collections, and increasing consumer interest. Virtual presence allows fashion users to immerse themselves in real-time fashion experiences through live streaming platforms and has become a key focus for optimizing live fashion e-commerce. This study uses systematic literature analysis and participant observation research methods to explore the impact of virtual presence on fashion users and delve into optimization strategies of virtual presence on live fashion user behavior to enhance the shopping experience and ultimately increase conversion rates.

The rapid development of e-commerce has brought new opportunities for developing and upgrading agricultural wholesale markets. This paper constructs a two-party game model of agricultural wholesale markets and merchants through evolutionary game theory and analyses the conditions for the integration of the parties and the stability of the equilibrium point of the system. It is concluded that when establishing an e-commerce platform in the agricultural wholesale market, when it cannot build its e-commerce platform profitably, it is impossible to induce the merchants to use the e-commerce platform by giving them subsidies from the agricultural wholesale market. Suppose the agricultural wholesale market can build its e-commerce platform profitably. In that case, it can give subsidies to merchants to induce them to use it, and the maximum subsidy can be given within a certain limit. Increasing the profit of the self-built e-commerce platform of the wholesale market of agricultural products is conducive to promoting the self-built e-commerce platform of the wholesale market of agricultural products; increasing the profit of merchants using the self-built e-commerce platform of the wholesale market of agricultural products can promote the use of the e-commerce platform of the wholesale market of agricultural products by merchants.

In recent years, Chinese pharmaceutical enterprises have faced various pressures to reduce costs and increase efficiency from within and outside the company. Digital transformation has become a popular response for many companies, and the attention to the value of digital transformation has also increased. Harbin Pharmaceutical Group, as an industry representative, has used digital technology to improve its business level and operational performance through digital transformation under such circumstances. Its successful experience has certain reference significance for understanding the value of digital transformation in pharmaceutical enterprises. Research shows that Harbin Pharmaceutical Group has made efforts to complete digital platform integration, strengthen online and offline coordination, and carry out business innovation transformation in terms of driving, empowering, and supporting dimensions through the preparation stage before digital transformation, digital transformation exploration stage, and digital transformation upgrade stage. To verify the impact of digital transformation on the financial performance of the enterprise, this section analyzed the changes in financial indicators such as operational capability, profitability, and debt repayment ability of Harbin Pharmaceutical Group before and after transformation and in different transformation stages through longitudinal comparison. To control other factors that may affect the financial performance of the enterprise, this article takes another enterprise (Health Element Company), which is similar in size, business, and market but has not undergone digital transformation, as the control group. Through comparative analysis, the relationship between digital transformation and financial performance of the enterprise was further examined. The results showed that digital transformation improved the relevant indicators of operational capability, profitability, and debt repayment ability of Harbin Pharmaceutical Group and had a positive impact on the financial performance of the enterprise.

Currently, there is significant controversy regarding the connotation of internet enterprise interconnection. Based on summarizing government documents, academic papers, and news interviews, this paper proposes that the connotation of interconnection includes program, payment, data and ecological connectivity.

This study explores the impact of metaverse marketing characteristics on purchase intention from a consumer perspective, aiming to reveal the mechanism of metaverse marketing from the perspective of mediation of flow experience. The study adopts the S-O-R model (stimulus-organism-response model) and the flow experience theory as the theoretical basis. By collecting data through a questionnaire survey among middle-aged and young people, and conducting empirical analysis using SPSS software, this study explores the impact of metaverse marketing characteristics on purchase intention and the mediating role of flow experience. A total of 119 valid questionnaires were collected, with a sample type of young and middle-aged people aged 18 to 35. Research has found that metaverse marketing has the characteristics of perception, interactivity, and interest, which positively affect consumers’ purchase intention; The flow experience plays a mediating role between the marketing characteristics of the metaverse and consumer purchase intention. The research on metaverse marketing enriches the relevant theories of the metaverse and provides specific guidance for enterprises to carry out metaverse marketing activities.

This paper proposes an innovative redesign method the honeysuckle pattern specifically for the caisson in the Mogao Grottoes during the middle Sui Dynasty in order to better inherit the art of Dunhuang and meet contemporary aesthetic requirements. A literature review and case study were used to summarize Lotus pattern types and characteristics. The paper proposes a novel design model for the honeysuckle pattern, drawing inspiration from historical designs and employing a combination of traditional and modern technology. Through this methodology, the paper concludes that the innovative honeysuckle pattern design for the caisson in the Mogao Grottoes successfully integrates traditional design elements with contemporary design methods. This design method does not only reflect the historical context of the Middle Sui Dynasty but also exemplifiy the potential of method in contemporary design practice.

Purpose:

This paper discusses the learning concepts of Semiotics and Semantics by identifying the differences between both images and the inter-transformation of both in the design field.

Design/methodology/approach:

This study uses a content analysis method to investigate the application and the differences between Semiotics and semantics in different types of product designs. Furthermore, this study also analyses the combination of both concepts in the design process. To build up the narrative for the content analysis, 390 different semiotics and semantics designs are collected and compared.

Findings:

In the Design, the extraction of symbols is one of the most commonly used means in the design methods. However, in the process of refining the symbols, the meaning symbols are added and then transformed into semantics. In this process, different symbols represent different styles and meanings. At the same time, according to the different feelings of symbols, it leads to different cognition of this Design.

Practical implications:

The results documented the conceptual distinction based on Semiotics and semantics. Thus, it defines the transformation of semiotics and semantics by providing essential insights into how symbolism and design expressions can be effectively applied to the communication between Design and consumers.

Originality/value:

There needs to be more knowledge on how specific semiotics and semantics are used to motivate the consumer’s desire to buy any designed products. The authors have analyzed 390 semiotics and semantic-related product designs in this study. This study helps to promote the theoretical and practical significance of Semiotics by revealing the differences between Semiotics and Semantics concepts and the inter-conversion between them and facilitating the application of this design method of symbol extraction.

Satellite navigation, as the cornerstone of the development of the digital economy, is an essential manifestation of the technological strength of various countries. With the establishment of China’s Beidou system, the satellite navigation and location service industry based on the Beidou system has gradually become one of the few high-tech industries in China that have successfully caught up with the United States and other pioneering countries. Although the development process of China’s Beidou system and satellite navigation and location service industry highly coincides at time nodes, it cannot be inferred from both theory and the development practices of various countries that there is an inevitable causal relationship between them. By combing the development process of China’s satellite navigation and location service industry, and combining the relevant theories of the window of opportunity, this paper finds that GNSS is the window of opportunity for China’s satellite navigation and location service industry to successfully catch up. Compared to a single system, GNSS can significantly improve performance without increasing costs, providing a technological window for catching up. The Chinese government actively promotes the construction of GNSS, providing a policy window for industrial development, and the industry’s rapidly growing demand provides a demand window. The three types of windows have successfully reduced the latecomer entry cost of China’s satellite navigation and location service industry, and assisted by the successful response of a large influx of enterprises to the window of opportunity, making China’s satellite navigation and location service industry successfully catch up.

At the height of the knowledge economy boom, Fan Deng, a “scholar”, redefined the ancient skill of “storytelling” and built a leading brand in the paid knowledge industry. Starting from the unique perspective of “reading”, Fanshu has become a remarkable success model in digital content entrepreneurship. In less than ten years, the number of registered users has exceeded 62 million, and the total listening time of users has exceeded 870 million hours. It has become a head knowledge payment enterprise with “reading” products and services as its core business. So, how did Fan Deng do it? In essence, Fanshu has successfully built a sound digital content business ecology – an online and offline digital content value transmission ecology, a platform digital content business incubation ecology, and diversified development of digital content value. Fan Shu has solved the inherent problems in knowledge payment, which are difficult to accumulate users, promote products and transform income. It has completed the “supply side” reform 2and formed a more complex and diversified ecology. The integrated, spiralling, and continuously iterating ecosystem created by combining the three subsystems opens a road of ecologically sustainable growth in the “chaotic blue sea” of digital content. It becomes the forerunner in advocating and promoting national reading.

This paper explores how big data promotes discipline construction in colleges. We takes the 42 “First-Class Universities” in China as the research object. Based on the perspective of bibliometrics, contents related to “Discipline Construction” in the construction scheme of universities were analyzed with the help of ROST software. Through word frequency statistics, the high-frequency hot words of first-class discipline construction were obtained. On this basis, the keyword correlation analysis and keyword coding were carried out respectively to form the high-frequency word network association diagram and discipline construction concept model of “First-Class Universities”. Finally, with the characteristics of big data, this paper puts forward the thinking of discipline construction in the information age.

The apparel industry is one of Indonesia’s top ten industries and a subset of the textile industry. Clothing is one of the fundamental human requirements. This fact promotes the expansion of companies that manufacture clothing such as t-shirts, jackets, shirts, and trousers. This business ranges from large to micro (MSMEs), including major clothing factories and home-based enterprises.

One of the crucial problems in the apparel industry is the problem of scheduling the production process. Besides supporting the smooth running of the production process, a good scheduling process will also impact resource efficiency. Information and Communication Technology (ICT) can also support the apparel industry, especially on production scheduling issues. The existence of software that is easy to use and comply the needs of MSME apparel will make it easier for MSME actors to arrange production schedules so that the production process can be optimal.

This paper presents the development of APPAREL, a mobile-based software (application) prototype that can produce an apparel production processing schedule. The prototype features provided are customer management, product management, production process management, and schedule generator. The schedule generator is based on three heuristics and metaheuristics: FCFS algorithm, NEH algorithm, and Firefly Algorithm.

In the era of big data, the internal structure of the community education and learning community should be balanced and open, and the education management should be standardized and orderly. However, in reality, there are many problems in the construction process of community education and learning communities, such as a simple structure of learning communities, a single and scarce environment, and arbitrary educational management. Nowadays, community education construction should focus on promoting the change of internal mechanism, exploring community learning content, constructing the new O2O learning forms and enhancing the learning motivation of core members. Only by building a good environment for the entire learning community, optimize resource allocation and build a good ecology, can we promote the construction and development of community education and learning communities.

The market volatility caused by the new crown epidemic and trade protectionism has highlighted the important role that supply chain resilience plays in business development, while the development of emerging technologies has led to changes in business development strategies, and market competition has escalated from competition between traditional enterprises to competition between supply chains. Today’s supply chain management is very complex, with countless partners distributed in different regions, and this intertwined trade ecosystem is unprecedented. The chain reaction of epidemic control in early 2020 has triggered a strong interest in supply chain resilience among many scholars. At the 20th National Congress in 2022, General Secretary Xi clearly pointed out that “efforts should be made to enhance the supply chain resilience and security of the industrial chain”, raising supply chain resilience to the level of national strategy for the first time. The emergence of digital control tower concept provides a new management idea to improve the supply chain resilience. So what exactly is digital control tower? How does digital control tower improve supply chain resilience? This paper investigates the mechanism of digital control tower in Leader Harvest plant with the help of dynamic capability theory, and explores an innovative path to improve supply chain resilience, which can provide reference for other enterprises’ supply chain management development.

Until now, studies in Egypt have not focused on investigating the mediating role of open innovation in the relationship between organizational justice and organizational pride in any sector. This study employed social exchange theory to examine the role of open innovation in the joint relationship between organizational justice and organizational pride. Using Smart PLS and PROCESS macro, the analysis of data obtained from 275 employees in the Egyptian healthcare sector revealed a positive impact of organizational justice on organizational pride. Furthermore, there was a positive impact of organizational justice on the implementation of open innovation. The study also demonstrated the positive mediating role of open innovation in the relationship between organizational justice and organizational pride.

Digital technology is currently being used in a wide range of situations, including rural governance, agricultural production, real-time e-commerce, rural cultural tourism, etc., and has begun to take effect. However, there are still issues with the current process of creating a digital village, such as a lack of sufficient production factors, severe digital formalism, a lack of specific laws and regulations, lack of industrial development, and difficulty reconciling digital rationality and regional customs. Future digital countryside should focus on the fundamentals of demand and create a unified perception of how a digital economy empowers the countryside.

This article constructs a Cox proportional hazards regression model based on survival analysis methods to explore the factors influencing executive tenure. By utilizing individual characteristics of executives and governance structure data from the CSMAR database, the potential influencing factors are divided into personal traits of executives and the nature of the companies they serve. Through the significance test of the Cox proportional hazards regression model, 10 factors that significantly affect executive tenure are determined. This research provides some insights for companies to achieve better corporate performance and for executives to improve their career planning.

This study examines how the COVID-19 fear-uncertainty, entrepreneurship finance, and firms’ environmental-performance are linked and how novel technology adoption like BDA moderates this relationship. PLS-SEM was used to test and assess hypotheses using a questionnaire of 401 Chinese SMEs managers. The results demonstrate that COVID-19 fear-uncertainty boosts entrepreneurship finance. BDA also moderates the COVID-19 fear-uncertainty-entrepreneurship finance relationship. Likewise, entrepreneurship finance positively affects firms’ environmental performance. Also, entrepreneurship finance significantly mediates the correlation between the fear-uncertainty of COVID-19 and firms’ environmental performance.