Meeting the threat of terrorism is difficult given the vital demand of addressing current contingencies. However, it is important to place the threat in a broader context to combat a form of violence, armed conflict, and warfare that is a manifestation of changes in the international environment. Moreover, those changes have both organizational and operational implications for individuals and organizations that are responsible for preventing, deterring, and responding to terrorism. This paper addresses the demands placed on those within a growing counterterrorism community who must engage in their own form of innovation to meet an enduring and also growing threat.