Reducing mortality from breast cancer through screening has been accepted as a viable tool and breast screening has attracted a lot of attention from healthcare organisations worldwide. Government funded screening programmes in Europe, the Americas and Australia have made good progress in diagnosing and treating breast cancer through effective screening programmes. The UK's National Health Service (NHS) National Screening Programme manages one of the biggest publicly funded breast screening programmes. In the UK, only 75% of the intended population is screened and a diverse set of efforts has attempted to identify and initiate countermeasures to improve screening attendance. This paper identifies how innovative use of information and communication technologies (ICTs) can be the focus for strategising not only improved screening attendance but also better quality of care for women.