Modern terrorism is intended to influence the local and international political processes. Therefore, influencing public opinions is a vital means for terrorists. The most efficient means to influence the political processes is through the mass media, which consciously and unconsciously cooperate with terrorist organisations. The media's main myth about themselves is that they are guided by news worthiness/news value, competition, objectivity, and time frameworks and pressures. However, the media's self-perception permits them to explain away, or ignore, implications of their impact on the agenda of public discourse. A modern terrorist organisation is a public entrepreneur; it fights for its case to be heard, well perceived, and understood. The terrorist organisation's thirst for public recognition can be achieved through pseudo events, such as press conferences and interviews, and by orchestrating gory events that attract the media's attention. Modern counter-terrorism leaders have to understand the media in order to improve their operations against terrorism and overcome the media's tendency to describe the terrorists in a positive terminology.