Beyond the traditional resistance to change, researchers and practitioners eager to promote Design for All in the area of ICT must recognize some specific challenges to their efforts. Among the key hurdles to be faced are the language and nomenclatures utilized to address and describe the agenda at hand. Next in order of importance is the erroneous assumption that Design for All is a sideline to the primary offering of good design and that, for some reason, if a design satisfies the needs of consumers who use wheels to ambulate, fingertips to see, eyes to hear, and adaptive technologies to navigate the consumer world, they could not be considered a member of the whole group of consumers who do not require those forms of assistance. By design, every individual should be included in the plethora of product and environmental opportunities for employment, entertainment, housing, and transportation etc. Regardless of age or level of ability, each consumer has the expectation and the right to access the goods and services they uniquely require to live the life they chose to lead.