Many research and development projects have demonstrated that ICT for housing offers opportunities to support living (comfortably) at home in old age. However, to date there are no scientific studies which would explain the reasons why ICT for housing is so difficult to implement. One most beloved by politicians is an alleged “technophobia”; however, in most cases this has proved to be rather nonsensical. As has been shown in this article, the bottleneck for the implementation of ICT to support living at home in old age is not technology – but rather the “philosophy” of development strategies, design and fit with the circumstances of everyday life of the elderly and their carers. Technology is not an end in itself. It makes sense only when it really “supports” people to fully utilize their options for active ageing.