New media offer individual and small groups of citizens powerful resources to mobilize political support in order to influence the policy process. Due to the rapid, massive and unseen nature of this mobilization process policy makers are confronted with strategic surprises, due to a strong focus on existing negotiation and consultation procedures. In order to meet these challenges policy makers have accommodated the existing routines to this new media environment, in a way the internet environment will be monitored more systematically. Moreover, policy-makers have developed counterbalancing media strategies.