Generative AI technologies are revolutionizing various business sectors, providing new ways to automate, personalize and innovate. The aim of the paper is to explore the future of business innovation through generative AI, highlighting its impact on design, manufacturing, logistics, marketing, healthcare and education. Generative AI offers significant benefits such as accelerating new product development, optimizing processes and improving customer experience. However, the use of these technologies also brings challenges, including ethical issues related to intellectual property and employment, as well as the need for regulations. The article predicts that in the coming years, generative AI will play a key role in transforming business models and will continue to drive innovation across industries.