This paper, analyzes the development status as well as competitive advantages and disadvantages of Pupu Supermarket in Wuhan in the context of digitalization. In the empirical research part, the competitiveness evaluation of Pupu supermarket was divided into five first-level indicators. Based on the questionnaire survey, the data were studied by analytic hierarchy process and fuzzy comprehensive evaluation method. Based on the empirical research, combined with the actual development of Pupu supermarket in Wuhan, this paper analyzed consumers’ purchase intentions, and put forward countermeasures and suggestions to enhance competitiveness and increase the attractiveness to consumers.