I ague that considering interactions with artificial agents in terms of emotionally-loaded scripts can contribute to explaining our attribution of emotional states to social robots as well as our emotional reactions during interactions with them. Moreover, it helps us identify the normative components of such interactions. Evidence suggests we attribute emotion to artificial agents, and that we experience emotions towards them, despite knowing they do not experience emotions in a human sense. I propose that these situations activate scripts and schemata that come with expectations on how agents should behave and feel. Scripts contain information about expected emotional reactions, and their activation prescribes the interpretation of emotions in normative ways, as well as emotional attributions. I thus suggest that, when interacting with social robots, our behaviors and emotions, as well as our attributions, are highly normatively regulated.