The paper aims to explore the link between growth and strategy among small and medium enterprises (SME) in Republic of North Macedonia. SME often have higher growth rates than large enterprises, which can be attributed to different factors. Given the importance of SMEs for the overall economic activity and growth, this paper explores which aspects of strategy affect growth of SMEs. Therefore, quantitative research was conducted with 45 Managing Directors of SMEs in Republic of North Macedonia. The research found that there is a correlation between growth and two aspects of strategy: provision of non-standard service to customers and staying late. The study’s findings are valuable for devising market competition strategies, particularly beneficial for SMEs. They offer essential guidance for making informed tactical and strategic decisions, especially regarding future growth. By focusing on key factors crucial for SME expansion, such as extended service hours and providing unique customer services, managers can tailor their strategies to foster growth effectively.