The rapid development of the Internet era has better linked the relationship between people and society, and also brought about the emergence and vigorous development of social media. The steady development of Little red book as an emerging social media platform is also worthy of in-depth study. Based on the development status of Little red book platform, this paper introduces the basic development status of Little red book platform and the characteristics of its own development, and further studies the brand communication strategy of Little red book platform in depth, focusing on visual communication, endorsement communication, accurate communication, etc. At the same time, the problems existing in the current development of Little red book and corresponding solutions are analyzed.