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Analysis of the Framework of Short Video News Reporting on Crisis Events – Take People’s Daily’s Tiktok Coverage of the COVID-19 Outbreak as an Example
With the continuous advancement of the information age, all kinds of short videos have exploded and gained an extremely large audience. Short video news has become an important way of news reporting because of its characteristics of easy production, fragmentation and fast transmission. As a representative of China’s mainstream new media, Tiktok account of People Daily has the credibility of traditional media and the flexibility and diversity of new media. Among the short video reports on the COVID-19 outbreak in 2019, its attention and influence ranked first. Based on the theory of crisis communication and framework, this study uses content analysis method to analyze the “three-level” framework of People’s Daily’s Tik Tok news coverage of the COVID-19s outbreak, and analyzes the framework of People’s Daily Tik Tok short video news coverage of the COVID-19s outbreak, providing useful references for other mainstream media when reporting similar crisis events.
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