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Use of probabilistic sets methodology to select the appropriate alternative of a t-commerce application set
Francisco-Javier Arroyo-Cañada, Jaime Gil-Lafuente
46 - 55
10.3233/978-1-60750-972-1-46
Frontiers in Artificial Intelligence and Applications
Volume 234: Neural Nets WIRN11
Abstract

This work shows empiric evidence about the use of probabilistic sets to rank a set of t-commerce applications, keeping in mind the perceived usefulness to determine the preferences of users. To measure these preferences has been developed a simulated market test with twelve t-commerce designs. Each design represents a combination of rational and emotional variables. The methodology allows rank the preferences of users, measured with an ordinal variable, keeping all information supplied by the sample. A coherent result has been obtained in spite of important uncertain degree in original data.

$35.00 / €27.50 / £22.00
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