By introducing the Miryoku Engineering theory, the mapping relationship between elderly shopping cart design factors and users’ perceptual imagery is explored. To design an elderly shopping cart that meets the cognitive preferences of the elderly and promotes social participation. Firstly, we collected and screened the elderly shopping carts in the market, selected representative products as experimental samples, conducted interviews and extracted design factors based on the samples. Secondly, through data analysis, specific design factors were deduced as the reference basis for the design. Finally, combined with the design orientation and analysis, the design factors were introduced to guide the innovative design of the elderly shopping cart.