This study examine whether visits to the Car Configurator website from a specific area in Spain, referred to as “compound,” have a similar impact compared to visits from other locations. The impact is measured by the correlation between clickstream data and sales records. To analyze this relationship, genetic algorithms are employed. The findings reveal that the genetic algorithm surpasses the bench-mark values by more than 65 points, indicating its effectiveness. Moreover, the correlation achieved from locations outside the compound is found to be equivalent to the fitness obtained from the regions comprising these compounds. This suggests that the impact of website visits on sales is consistent across different geographic locations.
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