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With the transformation of the metaverse from the concept stage to the business model stage, the business model has gradually become one of the focal issues of the metaverse. Based on the business model canvas, this paper explores the process of value proposition, value creation, value delivery, and value acquisition of the metaverse. It puts forward a series of strategic suggestions for the metaverse business model landing: breaking through the traditional business logic, exploring the sustainable development mechanism, and predicting and preventing risks.
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