This study uses the method of bibliometrics to sort out and analyze the Chinese research on service innovation in the past ten years, and uses Citespace software to conduct basic statistics and keyword analysis on 1 048 literature samples screened in the CNKI database. The research shows that the number of service innovation literature has increased significantly since 2012, and it follows the development law of service innovation connotation, influencing factors, and innovation paths, and maintains a relatively stable number. From the overall situation, the core author group is not large, there is less cooperation between cross-institutional authors, and most of the publishing institutions are more cooperation between universities located in developed areas of the service industry, but the industry-university research is insufficient of publications. The results continue to extend to the fields of Information technology innovation, business model innovation and management innovation.