Art exhibitions are for promoting social aesthetic education. As the information carrier of exhibition culture, exhibition materials play a role in the dissemination of aesthetic education between the tangible and the intangible. Based on the long-life design philosophy, the textual research continued the exhibition’s lifecycle through innovative creative design after the exhibition. Reconstructing the design symbols of cultural derivatives guided the development of cultural derivative design experiments with PVC inkjet cloth as the object. The evolution from “waste product” to “product” and then to “commodity” was completed, which opened up an innovative path for exhibition culture to further enhance social aesthetic education, while also broadening the opportunities for researchers engaged in long-life design and green design.