Food safety has always been an important concern of people. Under the rural revitalization strategy, as the main force in the process of agricultural and rural modernization agricultural product quality and safety control of agricultural leading enterprises is the focus of work. With the gradual formation of well-off and affluent consumption structure, consumers have produced “from farmland to table” agricultural product quality and safety requirements. However, in recent years, there are still omissions and deficiencies in the quality and safety control of agricultural products. By studying a large number of literature, this paper uses big data processing technology to crawl web data, this paper conducts research and analysis on the quality safety and control status of the whole industrial chain of agricultural products. Based on the whole industrial chain of agricultural products, from the perspective of farmers, leading agricultural enterprises, governments, dealers, consumers and other subjects, LDA theme analysis model is used to identify and collect the quality and safety control factors of the whole industrial chain of agricultural products. This paper puts forward the improvement countermeasures and suggestions of agricultural product quality and safety control under the traceability system, which provides a theoretical basis and guidance for agricultural leading enterprises to ensure the quality and safety of agricultural products.