Digital innovation-led industries progressively utilise different disciplinary teams to address the multidisciplinary challenges associated with highly integrated technologies. In other words, digital innovation makes businesses act rapidly in a short time frame. Creating key performance indicators to measure digital marketing and personalising and encouraging innovation in digital marketing are facilitated to adopt digital technologies. Digital and innovation go hand and hand and present a positive focus for digital transformation and innovation in line with the aims of the current market and user demand. Companies and industries operating in today’s market are experiencing many challenges, such as the globalisation of the market and technologies. From the market point of view, digital technologies permit companies to offer new digital solutions for customers based on services embedded in products. This paper proposes an innovation framework with the consideration of the so-called Industry 4.0 reflecting the current digital era requirements.