In Denmark, the building sector is in a state of transition towards Universal Design (UD). Thus, UD has not yet completely found its way into the practice of architects and their clients. Legislation about accessibility has dominated. This paper studies understandings of UD through a discourse analysis based on a survey among professionals with experience and interest in UD and professionals who were expected to keep their fingers on the pulse of the profession’s development. The findings illustrate the existence of five discourses: 1) Social sustainability, 2) Re-instatement of humans as a focal point, 3) It is not just about ramps, 4) Equality, and 5) Giving a voice. Across the discourses there exists a genuine attempt to legitimise and mainstream UD into the architectural practice, focusing on multisensory and architectural quality in the design of spaces for human diversity in all scales.