While individuals benefit from the goods and services provided by companies that enrich their lives and that have adapted to a dynamic environment that is always changing, these companies pay a high communication cost to access opportunities to provide these goods and services and to seek a better understanding of individual customers’ changing needs. Although vast amounts of information can be obtained, databases and machine learning are playing an increasingly important role in extracting meaning from this information, turning it into meaningful information assets that consider circumstances and contexts, and individualizing the economy of information. I propose an implementation method for providing information to enrich the profiles of individual customers by consolidating different data, calculating the individual customers’ needs through the relationships between customers and products, evaluating the change in relationships between individual customers and products over time, and providing goods and services to suit different intervals of change to factors such as lifestyle and living environment. As there are different factors involved in estimating the incidence of needs, and different frequencies and rates at which they occur, based on the special characteristics of products, different data are required to estimate such needs. By profiling individuals over the long term, it is possible to build an information provision environment that is conducive to companies’ customer acquisition.
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