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E-commerce is an emerging industry. It has brought new opportunities for global economic development. The update of e-commerce technology and the improvement of e-commerce profit models promote the profitability of e-commerce enterprises. Nowadays too much emphasis was placed on theoretical teaching in the e-commerce courses. The courses lack case analysis for learners to better understand the actual situation of e-commerce. This study analyzed the profit model of existing e-commerce companies, and used case analysis methods to find the profit dilemma and effective breakthrough methods for the profitability of two typical B2C e-commerce companies. With disassembling specific e-commerce cases, this study completed the conversion of e-commerce courses from theoretical teaching to case teaching.
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We use cookies to provide you with the best possible experience. They also allow us to analyze user behavior in order to constantly improve the website for you. Info about the privacy policy of IOS Press.