This paper presents an ontology based model for an electronic information and transaction portal developed in regard to the electronic implementation of the EU Services Directive in Austria. The web portal will assist service providers in gathering information about rules on access to and exercise of service activities, and finally guide the service provider to the relevant procedures, formalities and institutions. To reach this goal, information from and about different sources and across diverse authorities and geographical and functional jurisdictions has to be represented. This paper focuses on the design of an ontology capable of goal discovery, of connecting goals to electronic transactions, and of selecting, organizing and interlinking goal-relevant information from different information sources. For a first feasibility check the SeGoF framework was used.