This paper reports a case study on the spontaneous personalization discussions emerged from interviews with healthcare professionals when asked about their work practices and the role of information technology (IT) during consultations. We thematically analyzed the personalization elements using an existing personalization framework to provide insights on the service personalization. Our results contribute to the better design of IT solutions that can support health services’ personalization.
IOS Press, Inc.
6751 Tepper Drive
Clifton, VA 20124
Tel.: +1 703 830 6300
Fax: +1 703 830 2300 firstname.lastname@example.org
(Corporate matters and books only) IOS Press c/o Accucoms US, Inc.
For North America Sales and Customer Service
West Point Commons
Lansdale PA 19446
Tel.: +1 866 855 8967
Fax: +1 215 660 5042 email@example.com