Industrialized house-building (IHB) is a sector offering unique products by adopting an engineer-to-order (ETO) strategy. Customer satisfaction is achieved by adaptation of product solutions and the fast-paced introduction of new technology in combination with short lead-times and cost-efficient production. Product platforms is acknowledged as a strategic enabler for mass customization and increased competitiveness. The strategy has been a necessity in the mechanical industry for several decades. However, for IHB, platforms have only gained interest in recent years. In general, ETO companies struggle with adopting the common product platform approach, set by pre-defined modules and components. Predefinitions require standardization of the product offer which reduces the customization ability which is regarded as a competitive edge. The Design Platform (DP) approach was developed aimed to support ETO companies by utilizing different types of engineering assets in a coherent transdisciplinary model enabling efficient customization. The long-term aim of this work is to investigate and support the DP applicability in IHB to increase efficiency in development and delivery. For this article, data were gathered from a single case study, including workshops with company representatives combined with interviews and document analysis. Based on the data analysis, engineering assets were identified and characterized. Further, a conceptual PLM solution is proposed and outlined to support the DP application combined with the assets. The results suggest that a PLM system can host parts of the DP and that it is applicable in IHB.
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