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The paper discusses the need for greater conceptual clarity and theoretical framing of the concept of propaganda. Arguing in favor of a perspective grounded in social constructivism, part of the larger intellectual tradition of understanding, the concept is considered in its instrumental dimension and in its relation with technology and modern media. The interaction with several other concepts, such as ideology, nationalism, soft power is discussed in order to assert the specificity of a working definition, from an agnostic standpoint about the truth of propaganda information.
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