Russian state-sponsored disinformation and propaganda are one of the main instruments for force projection in the Euro-Atlantic space. The Kremlin uses information warfare to weaken and erode the Euro-Atlantic alliance, to sway public opinion and intensify geopolitical competition. In this effort, the Kremlin is using a consistent system of techniques, tactics and narratives. Based on CEPA research, this paper will introduce the concept of master narrative as a conceptual tool to understand Moscow's motives and goals, as well as inspire policy options that could help increase informational and societal resilience in Western democracies.