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A Fuzzy Learning Method to Segment Visitors of a Tourist Attraction
Jennifer Nguyen, Albert Armisen, German Sánchez-Hernández, Núria Agell, Cecilio Angulo
96 - 105
10.3233/978-1-61499-918-8-96
Frontiers in Artificial Intelligence and Applications
Volume 308: Artificial Intelligence Research and Development
Abstract

We propose in this paper a method which segments demographic and contextual attributes of tourists when visiting an attraction. Clustering patterns based on categorical attributes can be challenging as it is difficult to define a distance between two categorical attributes where a natural order does not exist. Our proposed measure, based on a fuzzy aggregation operator, can be easily implemented in a hierarchical agglomerative clustering algorithm. The method has been implemented in a particular tourist attraction example with 2937 visitors.

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