With a new industrial revolution, Industry 4.0, changing the organisational and manufacturing processes of an organisation, the increase of importance of consumers interests and preferences is more evident. Organisations face a need to understand their consumers opinion, while being able to address their index satisfaction variables. The explosion of data that we face, results in an increase of information that is present on external sources (such online social platforms), that contain valuable insights about consumers opinion regarding an organisation or, more specifically, products. This information is correlated with the smart manufacturing process, and can also affect the decision-making processes. This work presents a vision for an intelligent component that is able to construct knowledge about the feedback gathered from external sources, in order to aid or take control of decision-making processes, by determining which supplier should supply a specific material, based on consumer opinion.