The Internet is becoming more and more important for nearly everybody as it is one of the most forward-looking media for free bidirectional knowledge and information communication than traditional media, such as newspaper and television. In this paper, we analyze the browsing trends and interest levels of different population groups based on Web browsing behaviors reflected by net view data

Net View Data is a log from Japanese users about their web page accessing records. Each record contains the panel user's ID, access time, dwell time, access URL, etc. It is collected and provided by Nielsen Online (http://www.netratings.co.jp/) for research and investigation.