Industrial design has evolved in the last hundred years, past several design movements, weaving through hi-tech and Internet era into the collaborative design and 3D printing era today. The seeming magic that industrial designers conjure up in designing iconic products such as the Sony Walkman or the IPhone has the world wondering, ‘what is design? Several ideas and methods, such as user experience, design thinking, collaborative design, rapid prototyping and 3D printing have become a sort of panacea for innovation for businesses, in their quest to succeed. All these make it look like anyone can design, forgetting that designers are experts in one important aspect of industrial design; giving appropriate beauty and form to the outputs of design. Where has the beauty of design gone? How can we impart the idea of ‘appropriate’ aesthetics as an important element of industrial design? The goal of this paper is to propose a method to connect the three key elements of design, function), human factors and human emotion that ultimately makes a design successful. This paper starts by discussing on the present trends in design such as design thinking and user experience, before presenting three main points, the first being that, user experience and design thinking are only two items in a designer's tool kit. The second point is that designers use visual thinking methods supported by ideation, representation and verification tools and move towards an appropriate outcome. Thirdly, a visual model for connecting the three key elements of design to the aesthetics, that the author has been using in teaching design, is presented which will aid in in the creation of aesthetics and forms that are appropriate for each project. Finally selected examples of how this method has been used in product design class by the author us highlighted.