The authors developed a system for collecting and analyzing photo and check-in data to represent location data in a heat map. In addition, the authors classified traveler profiles and analyzed their data for display as a heat map for each classification. To verify whether the findings would be consistent with actual travelers' intentions, a questionnaire was carried out for people living in Iwate Prefecture, Japan. This paper compares the results of the data collected by the system with the actual intentions of travelers as obtained from the questionnaire. It is confirmed that check-in data for women and young people correspond closely with the intentions of travelers revealed by the questionnaire.