The hybrid warfare in Eastern Ukraine didn't appear suddenly, without a proper preparation in terms of military preparedness, recruiting, training, identifying local support and fundamental changes in the mood of the population. Everything has been put in place after a very clear long term propaganda and control of the public space, but especially based on a well-established informational war developed in the region of Donbas and also at different levels in the whole of Ukraine. The difference in the region of Donetsk and Luhansk was is that it was a more targeted operation and the population had a higher degree of openness in absorbing this propaganda fitting with local beliefs, cultural background and level of education of the average population, including the presence of former members of the institutions present in the Soviet Union period. This capacity and possibility to replicate the change of the perception of a given targeted population, by inoculating a pre-determined narrative and alternative reality that fits in the plans of the aggressor, could be used for further developing the war inside Ukraine, especially in the larger region called Novorossia.