To improve the supply chains performance, taking into account the customer demand in the tactical planning process is essential. It is more and more difficult for the customers to insure a certain level of demand over a medium term period. Then it is necessary to develop methods and decision support systems to reconcile the order and book processes. In this context, this paper aims at introducing a collaboration support tool and methodology dedicated to a dyadic supply chain. This approach aims at evaluating in term of risks different demand management strategies within the supply chain using a simulation dedicated tool. The evaluation process is based on an exploitation of decision theory and game theory concepts and methods.