An importance of wide involvement of NGO's and free public discussion into realization of the environmental projects is discussed in the context of the municipal wastes collection, sorting and utilization in Chernivtsi, Ukraine. A series of specific tasks to be solved by these institutions are outlined for various steps of the projects realizations. It is shown that public discussion is a vital step that can not be replaced by any other activity or event. Since the level of waste collection and utilization technologies in Ukraine is comparatively low, successful realization of such a project and wide involvement of the local population is expected as an encouraging example for next potential steps in the environment improvement and conservation in other regions of Ukraine and other countries.