In this work the ontologies visualization technology, focused first of all on simplification of getting knowledge from them by the expert is offered. For this purpose it is proposed to form for concepts of ontology special structures – cognitive frames. Each cognitive frame includes the build in a special way fragment of ontology and the visual image, corresponding to it. It is expected that showing cognitive frames for a concept during visualization instead of just showing any terms linked with it will be more useful for presenting of the concept's meaning. In this paper, we consider only the forming the content of cognitive frames based on common relationships from the upper-level ontologies such as “taxonomy”, “partonomy” and “dependence”. We also provide experiment evaluating the cognitive qualities of frames created for the concepts of application ontology.