After the East Japan Great Earthquake occurred in Japan on 11th March 2011, a large number of messages related to the earthquake were posted to social media web sites not only in Japan but also all over the world. Particularly, in Asian countries, a lot of topics concerned about the earthquake were observed. Exploring topics related to the earthquake on social media gains rich insights into the social contexts. The goal of this research is to analyze Asian people reactions to the East Japan Great Earthquake on social media. As the first target, this paper selected Thai language and analyzed how people reacted to the earthquake by comparing with reactions in Japan. This analysis also presented some characteristics of Thai society and culture.