Skyline query processing and the more general preference queries become reality in current database systems. Preference queries select those tuples from a database that are optimal with respect to a set of designated preference attributes. In a Skyline query these preferences only refer to minimum and maximum, whereas the more general approach of preference queries allow a more granular specification of user wishes as well as the specification of the relative importance of individual preferences. The incorporation of preferences into practical relational database engines necessitates an efficient and effective selectivity estimation module: A better understanding of the preference selectivity is useful for better design of algorithms and necessary to extend a database query optimizer's cost model to accommodate preference queries. This paper presents a survey on selectivity and cardinality estimation for arbitrary preference queries. The paper presents current approaches and discusses their advantages and disadvantages, such that one could decide which model should be used in a database engine to estimate optimization costs.