Virtually every aspect of modern life is shaped by advancements in technology. While there are undeniable benefits to this ubiquitous use of technology and the Internet, we must also understand the security risks that come with them and take appropriate measures for preparedness. The challenges faced by government, industry, and academia continues to grow in volume and complexity as cyber security threats constantly evolve. The need to ensure that cyber security best practices are ingrained in everyone's behavior and continue to be an essential component of business operations has never been greater. Good cyber security is built on layers – a defense in depth strategy. A critical component of this strategy is to improve our cyber hygiene through positive change in behavior. The paper explores innovative ways to influence long lasting outcomes in three areas: cyber security strategy, human factor, and leadership.