This paper contributes an overview and criticism of Google's newly emerging mass-personalized mapping, as a model of urban intelligence. What is being brought into question is the model's interactivity. The analytical tool comprises J.C.R. Licklider's computer-enabled communication model and M. Webber's urban planning model, both from the early 1960's. The overall goal is to re-contextualize the human-computer partnership in the direction of cooperatively shaping the urban experience.
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