This paper presents a concept of an analytical engine for real time energy consumption analysis on the utility and consumer level which should enable smooth integration of new energy technologies and services in the complex environment, industrial or urban. Proposed concept aims at supporting energy utilities in optimizing energy performance on both supply and demand sides of their operations. After the validation and in order to achieve significant energy savings proposed concept should be realized in platform which should provide its users with: (i) real time energy consumption data gathered on one minute interval using smart meters, (ii) analysis and contextualization of energy consumption (including benchmarking) and (iii) knowledge sharing system for communicating results and enabling active cooperation between energy utilities and their consumers. Early detection of unnecessary energy consumption and contextualization of energy consumption should enable elimination of unnecessary leakages and should be the first visible result which would boost the confidence between partners. With the support of the proposed concept, energy utilities should become the key promoters of new energy technologies and support final consumers in their exploitation. The proposed concept should be realized as a platform with the modular architecture, allowing future expansion of user's portfolio and inventory management (new measures, technologies, different industries, urban districts and regions).