This essay describes the impressive organisational and communication skills and tenacity displayed by Rob during his voluntary work the British Computer Society's Specialist Group on Artificial Intelligence - SGAI. The chapter centres around Rob's work and enthusiasm for the Group and its associated annual conference. It explores Rob's interest in show-casing applications of AI techniques to support industry and finance and, I hope, helps to explain Rob's passion to go to Cambridge every winter (or rather almost every winter, there was one when he chose California instead and none us could quite understand why) for the past n years – the exact number now lost in the depths of time.