Search
 
loader loading subjects...
cover
Reputation Building for Electronic Marketplaces
Radoslav Delina
66 - 72
10.3233/978-1-58603-946-2-66
Ambient Intelligence and Smart Environments
Volume 1: Ambient Intelligence Perspectives
Abstract

Reputation mechanisms are considered as trust-building processes which are highly relevant in e-commerce marketplaces. The different forms of reputation building mechanisms have different level of significance and necessity for trust building. The paper presents results from pilot research, where the significance and necessity of particular trust building mechanisms esp. reputation building services for electronic marketplace was analyzed. Together, the possibilities of service model are discussed.

$35.00 / €27.50 / £22.00
Add PDF to cart