In the automotive sector, the product cycles are by means longer than in the mobile markets. This often leads to long timeframes for introducing innovations of the infotainment domain in automobiles. In this paper, we present an approach that allows to downsize on-board ECUs to support the typical case of running a specified number of applications while featuring the opportunity to back-off computational power in worst case scenarios. Furthermore, this concept enables car manufacturers to offer new functionality to customers over the complete product-lifetime without the need to upgrade the hardware of ECUs or to have cost intensive automotive high performance hardware available on-board. This is achieved by enabling automotive applications to utilize either built-in computational power, CE (Consumer Electronics) devices like the customer's smartphone or the computational power of cloud servers. Therefore, we extend OpenCL, an industry standard that is supported by many different companies, to work locally on automotive platforms as well as remotely over the network. This becomes possible with the emergence of IP-based in-car networks.