Sustainable Development needs to reconsider the essence of technology as such and come up with the holistic vision of the entire venture -- comprehending biology, esthetics, ethics and technology. For putting together such a holistic vision, the Humanities (philosophy, anthropology, arts, literature, education, etc.) can provide some pertinent ideas and practices. Sustainable Development is not only about the energy in terms of electricity, heating, etc. It's also about “social energy” – the energy that moves a society, a community. Here I would like to focus on the source of different kind -- the so-called National Narratives and Collective Memory (Cultural Memory). National Narratives are cognitive instruments that grasp together information into a coherent whole; they organize texts, episodes of the past, symbols, and practices, which make up Collective Memory, into a story. Collective Memory (as a combination of texts, episodes of the past, symbols, and practices) differs from analytic History as an objective discipline. The latter type of tools provide more flexible mediation as they are holistic in essence, based on the synergy of different kind of tools, and give us an access to a wider and more diverse picture of the world. The fusion of renewable energy and innovative technologies with the arts and humanities can provide such synergy, which will lay foundation for the Sustainable Development.