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This paper aims at addressing the subject of communications in military operations, focused in a very specific kind of operations - counterinsurgency - and in a specific place, i.e. Afghanistan. The author argues that Strategic Communications is a tool not designed to address the afghan population and the insurgents. He underlines the utmost importance of using Traditional Communications. He highlights the importance of social networks of interaction such as churches, tribes, groups of families, common languages, drug cartels and so forth and the crucial need to identify and understand the complicity, sophistication, interconnections and powers of these various intermingled networks to design a communications strategy. The author still argues that to increase the audience, it’s fundamental to look at means to spread messages through traditional message deliveries using for that afghan soldiers and police dully trained and mentored and with a strategy in place.”
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