The pressures on terrorist organizations from security agencies force them to use new methods to circumvent measures taken against them in order to gain strategic advantages. The use of new technologies such as the Internet and the recruitment of women for use in unorthodox plots like suicide terrorism are typical innovations of terrorist organizations. In this paper, the author argues that gaining strategic advantage is not the only reason that terrorist organizations recruit women into their ranks. They use woman to amplify their violent messages to the public by placing woman in the front lines as a marketing strategy. The PKK/KONGRA-GEL, seeing the benefits of involving women in its terror campaign, has created its own female terrorist organization to place women in the center of their rhetoric and uses Internet to communicate this rhetoric with its target audience.