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Although Public Relations has largely become associated with advertising media, this paper discusses how organizational communication (a kind of Public Relations) is a vital component for organizations who are charged with maintaining the safety of the public. This paper examines the nature and role of organizational communication both internal to organizations as well as communication with the public. It also considers the importance of such communications in normal operations as well as in times of public crisis such as natural disasters, terrorist activities and social and civil unrest.
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